Television: a hugely influential medium that entertains, educates, and engages.

Feminism: a belief that women and men are fundamentally equal and should be afforded equal opportunities in all walks of life

Telefeminism: a belief that women and men should be treated equally on television, too

Our mission is to to push the television industry to rethink and revise the way they treat women, on-screen and off, in order to promote positive messages and to help combat harmful stereotypes.

Our vision is a diverse television landscape where women have an equal role in all aspects of the production process, where actresses are treated with respect and paid an equal wage, and where female characters are written as complex, realistic, autonomic individuals with as broad a range of skills and interests as their male counterparts.

Our goal is to produce a book that incorporates quantitative data, interviews with those in the industry, and discussion of the medium’s influence on the public that can be read and understood by industry professionals and television viewers alike.

Our work focuses on compiling, analyzing, and presenting research that, first, presents a comprehensive picture of sexism in the television, its effects on society, and the need for change and, second, answers the question, “how do we fix it?”

This is a uniquely public, interactive process because we want to make the research inclusive and because we don’t feel that waiting years to release final conclusions is conducive to the mission. It is a rare case in which the Hawthorne Effect – the phenomenon in which a subject’s performance improves as a result of being studied – is an ideal outcome.